{"id":1678,"date":"2022-12-20T09:57:59","date_gmt":"2022-12-20T01:57:59","guid":{"rendered":"http:\/\/www.csyjszp.com\/?page_id=1678"},"modified":"2023-09-26T15:34:03","modified_gmt":"2023-09-26T07:34:03","slug":"digital-marketing-and-risk-control-products-for-banks","status":"publish","type":"page","link":"http:\/\/www.csyjszp.com\/en\/product-and-solutions\/fintech-services\/digital-marketing-and-risk-control-products-for-banks\/","title":{"rendered":"Digital Marketing and Risk Control Products for Banks"},"content":{"rendered":"

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Digital Marketing and Risk Control Products for Banks<\/h2>\n
The increased need for digital marketing and risk control products for banks arose from insufficient or poorly segmented new customer data screening, sub-par results and increased threats from use of 3rd-party data providers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Jinzhi Rong Internet Image Review Platform<\/a><\/li>\n
DIY Bank Card<\/a><\/li>\n
Loyalty Redemption Benefits Platform<\/a><\/li>\n
Digital Marketing and Risk Control Products for Banks<\/a><\/li>\n<\/ul>\n<\/div>\n<\/nav>\n
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Products<\/h2>\n<\/div>\n
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User Acquisition<\/h4>\n<\/div>\n<\/div>\n
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Activation<\/h4>\n<\/div>\n<\/div>\n
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Customer Segment<\/h4>\n<\/div>\n<\/div>\n
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Credit Risk Control<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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The products make reasonable use of multi-party big data sources to help banks conduct marketing analysis under the condition of protecting customer privacy and absolute security of information.
\nAt present, the application to banking scenarioses include user acquisition, activation, customer group classification management, credit risk control, etc., to meet the needs of major banks in a diversified financial market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Product Value<\/h2>\n<\/div>\n
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New user acquisition<\/h4>\n
Use federal learning and privacy computing modeling techniques to mine potential users for bank marketing campaigns, optimize delivery effect and improve the efficiency of attracting new users.<\/p>\n<\/div>\n<\/div>\n
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Activation<\/h4>\n
Using privacy computing technologies such as anonymity query and multi-party secure intersection to assist banks to join with external third-party data sources to filter and mine their own silent users, optimize the label and then accurately deliver marketing content to activate users.<\/p>\n<\/div>\n<\/div>\n
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Customer Segment<\/h4>\n
Using federal learning, multi-party secure computing, anonymity query and other technologies to help banks optimize their customer base classification and refine user tags by comparing big data from UnionPay and carriers, helping banks to digitize thousands of people for accurate marketing<\/p>\n<\/div>\n<\/div>\n
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Credit Risk Control<\/h4>\n
Using privacy computing technology to help banks effectively compare data from all parties, select suitable samples for analysis, consider users’ credit qualifications and spending habits comprehensively, and improve the efficiency of card opening and approval<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Core Functions<\/h2>\n<\/div>\n
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Federated Learning \u2013 user-acquisition marketing program <\/span><\/div>\n<\/div>\n
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Behavioral Data Privacy Computation <\/span><\/div>\n<\/div>\n
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Precise Digital Marketing<\/span><\/div>\n<\/div>\n<\/div>\n
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Data Ecosystem<\/h2>\n<\/div>\n
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Matched data resource ecology, including operators, UnionPay, air travel, etc.<\/h4>\n
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Successful Cases<\/h2>\n<\/div>\n
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A bank’s case of precise matching of customer segments<\/h3>\n
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Configuring data sources<\/h4>\n
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The financial service data of hundreds of millions of users nationwide Highly compatible with the target matching clientele of bank customers<\/p>\n
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Confirm user tags<\/h4>\n
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Cell phones number\/age\/number of card subscriptions\/financial spending characteristics\/Credit Card Rating\/Value of financial products<\/p>\n
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Target User Groups<\/h4>\n
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Province\/Do you have a Platinum Card?\/Are you interested in financial management?\/Do you follow marketing campaigns?\/Financial consumption level<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Bank Credit Card Marketing Effectiveness Comparison<\/h4>\n
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<\/a><\/a><\/a><\/a><\/a><\/div><\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"
Digital Marketing and Risk Control Products for Banks The increased […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1597,"menu_order":59,"comment_status":"closed","ping_status":"closed","template":"solution.php","meta":{"footnotes":""},"acf":[],"lang":"en","translations":{"en":1678,"zh-hk":1382,"zh":958},"pll_sync_post":[],"_links":{"self":[{"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/pages\/1678"}],"collection":[{"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":12,"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/pages\/1678\/revisions"}],"predecessor-version":[{"id":5306,"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/pages\/1678\/revisions\/5306"}],"up":[{"embeddable":true,"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/pages\/1597"}],"wp:attachment":[{"href":"http:\/\/www.csyjszp.com\/wp-json\/wp\/v2\/media?parent=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}